The numbers are in ladies and gentlemen, and things aren’t too pretty for the housing market.
After reading a brief
AdAge stat card report on the latest census and how it affects marketers, it appears that the housing market collapse was well documented.
According to the census, there are 131.7 million dwelling units; a rise of 13.6 percent. The problem is that only 116.7 million of these units are occupied while the other 15 million are, well, vacant.
And while “populated” homes rose almost 11 percent, vacant dwellings jumped nearly 44 percent.
Fun Fact No. 1: One out of every four vacant homes reside either in Florida, California, or Texas.
Fun Fact No. 2: 30 percent of these vacant homes are second or vacation homes.
Shall I begin to analyze the stigmatized trait of “excess” us Americans are known for abroad? Don’t think so.
As expected and known, the housing market is still in a slump but on the bright side, if you’re a new homebuyer, at least you have a plethora of homes to choose from!
You can read the full AdAge article here.
Any thoughts on the matter? Sound off below.
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